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Amazon Prime Day 2017 has officially been announced for July 11, but the sale will actually start on July 10 6pm PST (9pm EST). The past two Prime Days have shown that this is the biggest sale of the year outside of Black Friday. In fact, Prime Day tends to be even more frenzied that Black Friday itself, because there is only a single day to capitalize on all the deals.


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Source: Amazon Prime Day Guide

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